01 Understanding Cookie Files

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.

At Lotus Data Strategy, we view cookies as a fundamental part of a modern data strategy. They allow us to differentiate between a first-time visitor and a returning client, ensuring that the information we serve is relevant to your specific journey.

02 Application Hub

We utilize these files to improve the performance of our site and to conduct research into how our services are discovered. Specifically, cookies help us:

Protect your data and our site from unauthorized access attempts.
Understand which research papers and insights are most valuable.
Remember your language and regional preferences in Thailand.
Analyze traffic patterns to optimize page load speeds.

03 Core Classifications

Essential Cookies

These are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or logging in.

Performance & Analytics

These allow us to count visits and traffic sources so we can measure and improve the performance of our site. Data collected is aggregated and therefore anonymous. If you do not allow these, we will not know when you have visited our site.

Marketing & Targeting

These may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser.

04 Managing Your Choice

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org.

Questions or Data Requests?

If you have specific questions about our cookie usage in relation to our research methods or data strategy, contact our compliance officer.

Contact Privacy Team Read Privacy Policy

Cookie Policy